About Purpose Voice
Purpose Voice is a consulting organization founded by Mita Miller in Bellevue, Washington to bridge the divide between policy theories and voter action. Mita brings a wealth of experience collaborating with constituents in Political Action Committees, nonprofit groups, charitable organizations, and branches of the federal government.
Purpose Voice leads impactful market research and political strategy to better understand and reach specific groups of voters and citizens.
We focus on customized market research, actionable strategies, and personalized support for clients across the government, political, non-profit and tech sectors.
Purpose Voice offers an array of qualitative and quantitative methods to understand consumer and voter sentiment, identify opportunities, and design measurable strategies to reach our client's goals.
Our research has been used to develop and analyze mobile-audience segments, design and measure geofencing projects, and apply mobile device and GIS data to predictive analytics projects for civic and government use.
Purpose Voice collaborates with clients nationwide from Bellevue, Washington in the Seattle metropolitan area.
About Mita
Mita Miller leads strategic research projects to identify political realignments and demographic shifts, including realignments taking place among swing voters, small-business owners, tech workers and parents.
She has consulted for campaigns, businesses, nonprofits, and branches of the federal government on issues ranging from policy strategies to protect women's sports to efforts to end human trafficking using mobile-device location data.
Ms. Miller has led data-driven strategies for multiple Political Action Committees, including those supporting three presidential candidates and dozens of state and local candidates. She served as the primary data analyst to Carly for America in 2016 to reach tech-friendly swing voters. She later partnered as a key researcher with Keep the Promise III in 2016, using mobile-device and consumer data to better understand the demographic shifts in the 2016 election.
Ms. Miller collaborated with America First Action in 2020 to reach low-propensity voters in eight battleground states and continued similar collaborative work for The America Project in 2022 with swing voters in pivotal counties.
In the 2024 presidential election, Ms. Miller's research assisted in reaching swing voter households, with a focus on Gen Z and Millennials as well as parents and tech workers.
Mita earned her Bachelor of Science in Statistics and her minor in Justice, Law and Society from American University. She then went on to complete a nine month graduate-level fellowship in Market Research and Predictive Modeling with an emphasis on data science for public policy.
Mita's background includes a foundation in political strategy and strategic communication as well as broad knowledge of market research, survey and roundtable methods, and data management.
Values
Purpose Voice is rooted in the philosophy of protecting a Constitutional Republic and upholding civil liberties for generations of Americans to come. We are committed to civic renewal through a renaissance of independent thought and a focus on a structurally healthy society.
This includes a dedication to building and holding accountable systems that promote physical and mental health, the rule of law, respect for the environment, and commitment to peace, property, and prosperity.